How to Select the Best Domain Name for Your Web Project

Every type of business, from the very small to the very large, can benefit greatly from establishing a presence on the Internet. The best way to get instant popularity online is to build a well-designed website at a domain name that suits your business. There are a lot of different things to consider when choosing the right domain name for your web project. A lot of companies will simply select a domain name that reflects that name of their company, while others will at least choose something that reflects their industry or market. Here are some tips that can help you choose the best domain name for your new website.

Tip #1 – Choose a name that includes your company’s name.

Branding is important both online and off, so this is a great way to continue building on your company’s reputation.¬† mathewthomas¬† ¬†Sometimes, however, using the company name is not your best bet. Here are a couple of examples why this might not work:

* If your company’s name does not describe what it is that you are selling. Let’s say you have a company that does car washing in New York City. A logical domain name choice might be Robertwashers.com, however the name won’t help you in the search engines against the guy who bought Carwash-NewYork.com. Carwash-NewYork.com contains a description of what you do and identifies the location. Instantly surfers will notice that the domain will feature information about car washing that is located in New York, but won’t get any of that information from Robertwashers.com.

Tip #2 – Choose a domain name that contains keywords relevant to your business.

Make a list of optimized keywords that are related to the type of business that you do. Consider your audience – who you want to reach with this website. People won’t generally just type your company name into Google because in most cases they don’t know who you are yet, as the point of all this is to reach new customers. Most people will just type a couple of keywords that indicate what they are looking for into a search engine page. So if you choose a domain name that already has those primary keywords in it, chances are much more likely that those people will choose your website name from the results listing.

Tip #3 – Choose a domain name that is unique.

You want to make sure that your new domain name stands out from the crowd. Some developers have been very successful in making up a unique word to use for their company’s name and have used it in their domain name as well. Made-up names that have been successful include eBay, Google, Yahoo and Facebook – things nobody ever used or thought of before but are now all household words. If you choose a unique or made-up word, it can be very easy to be the only website using these keywords in the search engines and you’ll corner the market.

It can really pay off to really think about what you are doing, what you want to accomplish and how you can achieve it before you register a new domain name. Taking the time to choose a well thought out domain name can mean all the difference between success and failure. You don’t want to spend a lot of time and money developing a website only to have a poorly chosen domain name hold you back.

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